|Posted on January 13, 2010 at 5:02 PM|
Holiday Programming 2009 : Business of the Olympics
Holiday Programming 2009 BNN examines the Olympics from a business perspective: the cost, the expected economic impact, the sponsorships and the technology involved in pulling it all off.
The clip takes half an hour to watch.
Denny Morrison about sponsorship from minutes 9.30 till 13.00